The traditional brand with the four rings celebrates its centennial
100 years of “Vorsprung durch Technik”. The Audi brand has an impressive success story to its credit. The operating profit for fiscal year 2009 demonstrates the premium brand’s ability to hold its own in the face of tough competition.
BUSINESS DEVELOPMENT
In its centennial year, the Audi brand presented fascinating new models and achieved positive results in spite of a difficult market environment. There were two valuable new additions to the Audi A5 model series in 2009: the Audi A5 Cabriolet and the Audi A5 Sportback. In addition, the new Audi A4 allroad quattro, Audi TT RS, Audi R8 Spyder and the new generation of the Audi A8 were presented for the first time. With its e-tron study, Audi took its first step towards e-mobility.
Left: Audi A5 Sportback
Right: Audi A4 allroad quattro
In fiscal year 2009, the Audi brand delivered 950 thousand vehicles to customers worldwide, down 5.4% on the previous year. In Western Europe, sales figures fell by 11.8%. The downturn on the US market was 5.7%, which was less than the figure for the market as a whole. By contrast, the brand recorded a significant growth rate of 32.9% on the Chinese passenger car market.
Owing to the difficult economic climate, unit sales for the Audi brand fell by 7.2% to 1,183 thousand vehicles in the reporting period. Of these, 956 thousand units were Audi and Lamborghini models. There was strong demand for models from the Audi A5 series and also for the Audi A3 Sportback. The new Audi Q5 was well received by the market and made an important contribution to the sales of the Audi brand. Unit sales by Automobili Lamborghini S.p.A. amounted to 1,417 vehicles (–42.4%).
In fiscal year 2009, the Audi brand produced a total of 924 thousand units, 9.6% fewer than in the previous year. Owing to the slump in demand in the super sports car segment, Lamborghini produced 1,253 vehicles, down 48.3% year-on-year.
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AUDI BRAND |
|
|
| |||
|---|---|---|---|---|---|---|
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|
2009 |
2008 |
% | |||
|
Deliveries (thousand units) |
950 |
1,003 |
–5.4 | |||
|
Vehicle sales |
1,183 |
1,275 |
–7.2 | |||
|
Production |
924 |
1,022 |
–9.6 | |||
|
Sales revenue (€ million) |
29,840 |
34,196 |
–12.7 | |||
|
Operating profit |
1,604 |
2,772 |
–42.1 | |||
|
as % of sales revenue |
5.4 |
8.1 |
|
SALES REVENUE AND EARNINGS
The Audi brand recorded sales revenue of €29.8 billion in financial year 2009. This 12.7% decline is largely attributable to lower unit sales. Operating profit was a substantial €1.6 billion, a clear indication that the Audi brand remains highly competitive even in the current difficult market environment. The operating return on sales amounted to 5.4% (8.1%). The key figures for Lamborghini, which are contained in the figures for the Audi brand, also recorded a decline.
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PRODUCTION |
|
| ||
|---|---|---|---|---|
|
Vehicles |
2009 |
2008 | ||
|
Audi |
|
| ||
|
A4 |
279,624 |
361,894 | ||
|
A3 |
196,965 |
203,594 | ||
|
A6 |
182,090 |
214,074 | ||
|
Audi Q5 |
105,074 |
20,324 | ||
|
A5 |
69,495 |
57,324 | ||
|
Audi Q7 |
27,929 |
59,008 | ||
|
TT Coupé |
18,010 |
31,101 | ||
|
A5 Cabriolet |
15,388 |
326 | ||
|
A3 Cabriolet |
9,782 |
18,570 | ||
|
A8 |
8,599 |
20,140 | ||
|
TT Roadster |
4,811 |
10,688 | ||
|
A4 Cabriolet |
2,409 |
16,991 | ||
|
R8 |
2,101 |
5,656 | ||
|
|
922,277 |
1,019,690 | ||
|
|
|
| ||
|
Lamborghini |
|
| ||
|
Gallardo |
462 |
1,206 | ||
|
Gallardo Spyder |
460 |
581 | ||
|
Murciélago |
274 |
454 | ||
|
Murciélago Roadster |
57 |
183 | ||
|
|
1,253 |
2,424 | ||
|
|
|
| ||
|
Audi brand |
923,530 |
1,022,114 |
FURTHER INFORMATION
www.audi.com
