Audi brand


The traditional brand with the four rings celebrates its centennial

100 years of “Vorsprung durch Technik”. The Audi brand has an impressive success story to its credit. The operating profit for fiscal year 2009 demonstrates the premium brand’s ability to hold its own in the face of tough competition.

Audi (logo)

BUSINESS DEVELOPMENT

In its centennial year, the Audi brand presented fascinating new models and achieved positive results in spite of a difficult market environment. There were two valuable new additions to the Audi A5 model series in 2009: the Audi A5 Cabriolet and the Audi A5 Sportback. In addition, the new Audi A4 allroad quattro, Audi TT RS, Audi R8 Spyder and the new generation of the Audi A8 were presented for the first time. With its e-tron study, Audi took its first step towards e-mobility.

Audi A5 Sportback – Audi A4 allroad quattro (photo)

Left: Audi A5 Sportback

Right: Audi A4 allroad quattro

In fiscal year 2009, the Audi brand delivered 950 thousand vehicles to customers worldwide, down 5.4% on the previous year. In Western Europe, sales figures fell by 11.8%. The downturn on the US market was 5.7%, which was less than the figure for the market as a whole. By contrast, the brand recorded a significant growth rate of 32.9% on the Chinese passenger car market.

Owing to the difficult economic climate, unit sales for the Audi brand fell by 7.2% to 1,183 thousand vehicles in the reporting period. Of these, 956 thousand units were Audi and Lamborghini models. There was strong demand for models from the Audi A5 series and also for the Audi A3 Sportback. The new Audi Q5 was well received by the market and made an important contribution to the sales of the Audi brand. Unit sales by Automobili Lamborghini S.p.A. amounted to 1,417 vehicles (–42.4%).

In fiscal year 2009, the Audi brand produced a total of 924 thousand units, 9.6% fewer than in the previous year. Owing to the slump in demand in the super sports car segment, Lamborghini produced 1,253 vehicles, down 48.3% year-on-year.

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AUDI BRAND

 

 

 

 

 

 

 

 

2009

 

2008

 

%

Deliveries (thousand units)

 

950

 

1,003

 

–5.4

Vehicle sales

 

1,183

 

1,275

 

–7.2

Production

 

924

 

1,022

 

–9.6

Sales revenue (€ million)

 

29,840

 

34,196

 

–12.7

Operating profit

 

1,604

 

2,772

 

–42.1

as % of sales revenue

 

5.4

 

8.1

 

 

SALES REVENUE AND EARNINGS

The Audi brand recorded sales revenue of €29.8 billion in financial year 2009. This 12.7% decline is largely attributable to lower unit sales. Operating profit was a substantial €1.6 billion, a clear indication that the Audi brand remains highly competitive even in the current difficult market environment. The operating return on sales amounted to 5.4% (8.1%). The key figures for Lamborghini, which are contained in the figures for the Audi brand, also recorded a decline.

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PRODUCTION

 

 

 

 

Vehicles

 

2009

 

2008

Audi

 

 

 

 

A4

 

279,624

 

361,894

A3

 

196,965

 

203,594

A6

 

182,090

 

214,074

Audi Q5

 

105,074

 

20,324

A5

 

69,495

 

57,324

Audi Q7

 

27,929

 

59,008

TT Coupé

 

18,010

 

31,101

A5 Cabriolet

 

15,388

 

326

A3 Cabriolet

 

9,782

 

18,570

A8

 

8,599

 

20,140

TT Roadster

 

4,811

 

10,688

A4 Cabriolet

 

2,409

 

16,991

R8

 

2,101

 

5,656

 

 

922,277

 

1,019,690

 

 

 

 

 

Lamborghini

 

 

 

 

Gallardo

 

462

 

1,206

Gallardo Spyder

 

460

 

581

Murciélago

 

274

 

454

Murciélago Roadster

 

57

 

183

 

 

1,253

 

2,424

 

 

 

 

 

Audi brand

 

923,530

 

1,022,114

FURTHER INFORMATION
www.audi.com

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