Remaining on track for success with the new R-series
The tough operating environment in the commercial vehicles sector in 2009 also affected business for the Scania brand, which responded to the difficult situation with a comprehensive package of measures. The new R-series is winning over customers worldwide.
BUSINESS DEVELOPMENT
The traditional Swedish brand Scania was consolidated in fiscal year 2008 and has been contributing to the success of the Volkswagen Group ever since. The prior-year figures presented in this chapter relate to the period from July 22 to December 31, 2008.
Left: Scania R-series
Right: Scania Touring
The commercial vehicles business suffered a severe slump in demand in 2009 as a result of the financial and economic crisis. The Scania brand countered this situation with various measures such as reducing working hours, increasing employee training and postponing investments.
Last year, Scania entered into a strategic partnership with Chinese bus bodywork manufacturer Higer, on the basis of which the two companies will team up with Scania Touring in China to produce a bus for the global market.
Much attention was generated by Scania’s new R-series, which was voted “International Truck of the Year 2010” owing to its aerodynamic design, fuel economy and unique Scania Driver Support system.
A total of 43,443 vehicles were delivered to Scania brand customers in fiscal year 2009. Around half of these vehicles were sold in Europe. In Brazil, Scania delivered 9,009 units to customers. The total number of buses sold was 6,636.
In the reporting period, the Scania brand produced 35,809 vehicles, of which 6,236 were buses.
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SCANIA BRAND |
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2009 |
2008* | ||||
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Deliveries |
43,443 |
30,527 | ||||
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Vehicle sales |
43,443 |
30,527 | ||||
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Production |
35,809 |
32,430 | ||||
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Sales revenue (€ million) |
6,385 |
3,865 | ||||
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Operating profit |
236 |
417 | ||||
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as % of sales revenue |
3.7 |
10.8 | ||||
SALES REVENUE AND EARNINGS
The Scania brand recorded an impressive performance in the reporting period despite the slump in demand for trucks. Sales revenue reached €6.4 billion. Operating profit was €236 million. This was due above all to positive effects from the service business. In 2009, a particularly difficult year, the operating return on sales was 3.7%.
As the prior-year figures refer only to the period July 22 to December 31, 2008, we have not shown a year-on-year comparison.
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PRODUCTION |
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Vehicles |
2009 |
2008* | ||||
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Trucks |
29,573 |
29,085 | ||||
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Buses |
6,236 |
3,345 | ||||
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35,809 |
32,430 | ||||
FURTHER INFORMATION
www.scania.com
