SEAT brand


New additions to the range of environmentally friendly vehicles

In 2009, the Spanish brand expanded its environmentally friendly ECOMOTIVE model range and also presented the Exeo ST. However, the continued difficult situation on the Spanish market took its toll on SEAT’s performance.

SEAT (logo)

BUSINESS DEVELOPMENT

In fiscal year 2009, the SEAT brand successfully launched the Exeo in the B segment. This sporty midsized saloon marks the arrival of the Spanish brand’s sixth model series.

The environmentally friendly ECOMOTIVE model series was expanded in 2009 with the addition of the Leon* and Altea* variants. At the International Motor Show (IAA) in Frankfurt am Main in September 2009, SEAT presented the IBZ concept study, giving a foretaste of the SEAT Ibiza ST that is scheduled to be unveiled in spring 2010. This is the third model in the successful Ibiza series.

*Consumption and emission data can be found here.

SEAT Exeo ST – SEAT Ibiza ECOMOTIVE (photo)

Left: SEAT Exeo ST

Right: SEAT Ibiza ECOMOTIVE

Owing to the difficult market environment – particularly in the Spanish market for passenger cars – deliveries to SEAT brand customers fell year-on-year by 8.5% to 337 thousand vehicles in fiscal year 2009. However, deliveries to key markets such as Germany, France and the UK increased year-on-year. The Exeo and Ibiza models recorded encouraging demand.

In fiscal year 2009, sales to the dealer organization fell to 319 thousand units, down 15.0% on the previous year.

The number of vehicles produced by the SEAT brand in fiscal year 2009 (308 thousand) was, at optimal inventory levels, 19.2% lower than in the previous year.

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SEAT BRAND

 

 

 

 

 

 

 

 

2009

 

2008

 

%

Deliveries (thousand units)

 

337

 

368

 

–8.5

Vehicle sales

 

319

 

375

 

–15.0

Production

 

308

 

381

 

–19.2

Sales revenue (€ million)

 

4,561

 

5,196

 

–12.2

Operating result

 

–339

 

–78

 

x

as % of sales revenue

 

–7.4

 

–1.5

 

 

SALES REVENUE AND EARNINGS

As a result of the difficult sales situation, the SEAT brand’s sales revenue decreased by 12.2% to €4.6 billion in fiscal year 2009. The operating loss widened by €261 million year-on-year to €339 million, despite the systematic implementation of the performance enhancement program. The operating return on sales decreased from –1.5% in 2008 to –7.4% in fiscal year 2009.

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PRODUCTION

 

 

 

 

Vehicles

 

2009

 

2008

Ibiza

 

173,715

 

192,470

Leon

 

66,368

 

96,761

Altea/Toledo

 

33,362

 

60,254

Exeo

 

22,981

 

369

Alhambra

 

6,215

 

10,282

Cordoba

 

4,861

 

20,439

 

 

307,502

 

380,575

FURTHER INFORMATION
www.seat.com

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