Škoda brand


Fifth model series moves into the SUV segment

In fiscal year 2009, Škoda presented the Yeti, its first ever SUV. This new model made a key contribution to the strong result in the reporting period. The Škoda Superb Estate also met with a positive reception after being presented for the first time.

Škoda (logo)

BUSINESS DEVELOPMENT

The main focus for the Škoda brand in fiscal year 2009 was the expansion of its model range. With the Škoda Yeti, the traditional Czech brand presented an SUV combining unrestricted off-road capability with the comfort and handling of a mid-sized saloon. The highly successful Škoda Superb Saloon was followed by the Superb Estate version at the end of 2009. Thanks to its high degree of comfort and spaciousness, the vehicle met with keen interest from customers and from the media.

Škoda Yeti – Škoda Superb Estate (photo)

Left: Škoda Yeti

Right: Škoda Superb Estate

At 684 thousand vehicles, deliveries by the Škoda brand in 2009 were 1.4% higher than in the previous year. The brand recorded growth above all in Germany, Poland and China.

In fiscal year 2009, Škoda sold a total of 552 thousand units, 11.9% fewer than in the previous year. However, demand for the Fabia and Superb models rose.

As the Chinese vehicle-producing joint ventures are not counted as Škoda brand companies, there is a marked difference between deliveries and unit sales.

In the reporting period, the Škoda brand produced 669 thousand vehicles worldwide, a drop of 1.2% year-on-year.

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ŠKODA BRAND

 

 

 

 

 

 

 

 

2009

 

2008

 

%

Deliveries (thousand units)

 

684

 

675

 

+1.4

Vehicle sales

 

552

 

626

 

–11.9

Production

 

669

 

677

 

–1.2

Sales revenue (€ million)

 

7,100

 

8,039

 

–11.7

Operating profit

 

203

 

565

 

–64.1

as % of sales revenue

 

2.9

 

7.0

 

 

SALES REVENUE AND EARNINGS

Sales revenue for the Škoda brand in 2009 was 11.7% below the previous year’s level at €7.1 billion. Operating profit fell by €362 million to €203 million, mainly as a result of weaker unit sales and the continued unfavorable exchange rate situation. The operating return on sales amounted to 2.9% (7.0%).

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PRODUCTION

 

 

 

 

Vehicles

 

2009

 

2008

Octavia

 

294,020

 

355,037

Fabia

 

260,562

 

244,981

Superb

 

52,361

 

27,264

Roomster

 

42,273

 

49,535

Yeti

 

19,590

 

 

 

668,806

 

676,817

FURTHER INFORMATION
www.skoda-auto.com

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