Volkswagen Passenger Cars brand


Superior expertise in sustainable mobility

In 2009, the Volkswagen Passenger Cars brand brought its innovative technologies together under the BlueMotion Technologies umbrella brand. The highlight in 2009 was the unveiling of the new Polo, which contributed to the year-on-year increase in delivery figures in spite of the difficult market environment.

Volkswagen Passenger Cars (logo)

BUSINESS DEVELOPMENT

In fiscal year 2009, the Volkswagen Passenger Cars brand impressively demonstrated its expertise in sustainable mobility. All fuel-saving and emission-reducing technologies and products that are either ready or almost ready for mass-market production – were brought together under the BlueMotion Technologies umbrella brand. The new Polo BlueMotion* was presented as the most fuel-efficient five-seater in the compact class.

*Consumption and emission data can be found here.

Polo – Golf BlueMotion (photo)

Left: Polo

Right: Golf BlueMotion

A total of 4.0 million vehicles were delivered to customers worldwide in fiscal year 2009, an increase of 7.8% year-on-year. High growth rates were recorded in the key passenger car markets of Germany (+29.0%), Brazil (+18.4%) and China (+32.4%). Demand in North America fell by 8.1 % year-on-year, although the downturn on the market as a whole was much more severe.

Unit sales by the Volkswagen Passenger Cars brand fell to 3.5 million vehicles in 2009, although growth was recorded in Germany, Brazil and China. Demand was strong for the Fox, Gol and Golf models. The new Polo met with a positive reception from the market.

As the Chinese vehicle-producing joint ventures are not counted as Volkswagen Passenger Cars brand companies, there is a marked difference between deliveries and unit sales.

Volkswagen Passenger Cars produced 3.8 million vehicles in fiscal year 2009, 1.3% more than in the previous year. Production figures increased at the Wolfsburg plant and at production locations in Brazil and China. The production figures for the Routan are not included in the figure for the Group as it is produced in Canada at Chrysler’s plant in Windsor, Ontario.

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VOLKSWAGEN PASSENGER CARS BRAND

 

 

 

 

 

 

 

 

2009

 

2008

 

%

Deliveries (thousand units)

 

3,954

 

3,668

 

+7.8

Vehicle sales

 

3,459

 

3,648

 

–5.2

Production

 

3,807

 

3,757

 

+1.3

Sales revenue (€ million)

 

65,368

 

72,928

 

–10.4

Operating profit

 

561

 

2,715

 

–79.3

as % of sales revenue

 

0.9

 

3.7

 

 

SALES REVENUE AND EARNINGS

Due to global market weakness, sales revenue for the Volkswagen Passenger Cars brand fell by 10.4% year-on-year to €65.4 billion in fiscal year 2009. Operating profit decreased by €2.2 billion to €0.6 billion. This was primarily owing to weaker unit sales and mix deteriorations. The operating return on sales amounted to 0.9% (3.7%). Despite the difficult environment, the Volkswagen Passenger Cars brand is holding firmly to its “Strategy 2018” goal of increasing worldwide sales to 6.6 million vehicles per year in approximately nine years, thereby increasing its global market share to 9%.

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PRODUCTION

 

 

 

 

Vehicles

 

2009

 

2008

Golf

 

792,608

 

764,776

Passat/Santana

 

772,872

 

764,321

Jetta/Bora

 

649,963

 

616,013

Gol

 

465,795

 

388,763

Polo

 

453,824

 

408,679

Fox

 

176,114

 

170,596

Tiguan

 

145,002

 

150,416

Touran

 

126,168

 

148,196

Scirocco

 

47,277

 

20,442

Suran

 

44,936

 

52,600

Touareg

 

32,308

 

62,230

New Beetle

 

24,328

 

37,893

Eos

 

17,880

 

43,578

Polo Classic/Sedan

 

16,764

 

62,167

Sharan

 

14,636

 

19,703

New Beetle Cabriolet

 

12,773

 

17,100

Parati

 

9,883

 

22,874

Phaeton

 

4,071

 

6,189

 

 

3,807,202

 

3,756,536

FURTHER INFORMATION
www.volkswagen.com

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