Superior expertise in sustainable mobility
In 2009, the Volkswagen Passenger Cars brand brought its innovative technologies together under the BlueMotion Technologies umbrella brand. The highlight in 2009 was the unveiling of the new Polo, which contributed to the year-on-year increase in delivery figures in spite of the difficult market environment.
BUSINESS DEVELOPMENT
In fiscal year 2009, the Volkswagen Passenger Cars brand impressively demonstrated its expertise in sustainable mobility. All fuel-saving and emission-reducing technologies and products that are either ready or almost ready for mass-market production – were brought together under the BlueMotion Technologies umbrella brand. The new Polo BlueMotion* was presented as the most fuel-efficient five-seater in the compact class.
*Consumption and emission data can be found here.
Left: Polo
Right: Golf BlueMotion
A total of 4.0 million vehicles were delivered to customers worldwide in fiscal year 2009, an increase of 7.8% year-on-year. High growth rates were recorded in the key passenger car markets of Germany (+29.0%), Brazil (+18.4%) and China (+32.4%). Demand in North America fell by 8.1 % year-on-year, although the downturn on the market as a whole was much more severe.
Unit sales by the Volkswagen Passenger Cars brand fell to 3.5 million vehicles in 2009, although growth was recorded in Germany, Brazil and China. Demand was strong for the Fox, Gol and Golf models. The new Polo met with a positive reception from the market.
As the Chinese vehicle-producing joint ventures are not counted as Volkswagen Passenger Cars brand companies, there is a marked difference between deliveries and unit sales.
Volkswagen Passenger Cars produced 3.8 million vehicles in fiscal year 2009, 1.3% more than in the previous year. Production figures increased at the Wolfsburg plant and at production locations in Brazil and China. The production figures for the Routan are not included in the figure for the Group as it is produced in Canada at Chrysler’s plant in Windsor, Ontario.
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VOLKSWAGEN PASSENGER CARS BRAND |
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|---|---|---|---|---|---|---|
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|
2009 |
2008 |
% | |||
|
Deliveries (thousand units) |
3,954 |
3,668 |
+7.8 | |||
|
Vehicle sales |
3,459 |
3,648 |
–5.2 | |||
|
Production |
3,807 |
3,757 |
+1.3 | |||
|
Sales revenue (€ million) |
65,368 |
72,928 |
–10.4 | |||
|
Operating profit |
561 |
2,715 |
–79.3 | |||
|
as % of sales revenue |
0.9 |
3.7 |
|
SALES REVENUE AND EARNINGS
Due to global market weakness, sales revenue for the Volkswagen Passenger Cars brand fell by 10.4% year-on-year to €65.4 billion in fiscal year 2009. Operating profit decreased by €2.2 billion to €0.6 billion. This was primarily owing to weaker unit sales and mix deteriorations. The operating return on sales amounted to 0.9% (3.7%). Despite the difficult environment, the Volkswagen Passenger Cars brand is holding firmly to its “Strategy 2018” goal of increasing worldwide sales to 6.6 million vehicles per year in approximately nine years, thereby increasing its global market share to 9%.
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PRODUCTION |
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|---|---|---|---|---|
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Vehicles |
2009 |
2008 | ||
|
Golf |
792,608 |
764,776 | ||
|
Passat/Santana |
772,872 |
764,321 | ||
|
Jetta/Bora |
649,963 |
616,013 | ||
|
Gol |
465,795 |
388,763 | ||
|
Polo |
453,824 |
408,679 | ||
|
Fox |
176,114 |
170,596 | ||
|
Tiguan |
145,002 |
150,416 | ||
|
Touran |
126,168 |
148,196 | ||
|
Scirocco |
47,277 |
20,442 | ||
|
Suran |
44,936 |
52,600 | ||
|
Touareg |
32,308 |
62,230 | ||
|
New Beetle |
24,328 |
37,893 | ||
|
Eos |
17,880 |
43,578 | ||
|
Polo Classic/Sedan |
16,764 |
62,167 | ||
|
Sharan |
14,636 |
19,703 | ||
|
New Beetle Cabriolet |
12,773 |
17,100 | ||
|
Parati |
9,883 |
22,874 | ||
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Phaeton |
4,071 |
6,189 | ||
|
|
3,807,202 |
3,756,536 |
FURTHER INFORMATION
www.volkswagen.com
