Vehicle deliveries worldwide


The Volkswagen Group has a presence in all important automotive markets worldwide. Western Europe, China, Brazil, the USA and Mexico are currently the key sales markets. In an overall very difficult market environment, Volkswagen was able to improve its competitive position in the past fiscal year. We significantly increased the Group’s market share in important key markets with our attractive and environmentally friendly product range; our global market share also recorded encouraging growth.

Deliveries to customers worldwide amounted to 6,336,222 vehicles in fiscal year 2009, which was 1.3% over the previous year’s figure. The chart in chapter Global demand shows that the delivery figures for the first months of the reporting period were down on the previous year’s figures. However, starting in May, sales exceeded the figure for the prior-year months, which were increasingly marked by the spread of the crisis in the second half of 2008. Sales of almost all Group brands were adversely affected by the financial and economic crisis. Only the Volkswagen Passenger Cars and Škoda brands were able to improve their deliveries year-on-year, mainly due to high demand in Germany and China.

WORLDWIDE DELIVERIES OF THE GROUP’S MOST SUCCESSFUL MODELS IN 2009
Vehicles in thousands
Worldwide deliveries of the group’s most successful models in 2009 (bar chart)

Under our changed regional presentation, the South African market is no longer allocated to the South America region, but is now part of the Europe/Remaining markets region. Prior-year figures have been adjusted accordingly.

The table below gives an overview of deliveries to customers by market and of the respective passenger car market shares in the 2009 fiscal year. We explain the sales development in individual markets in the following sections.

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DELIVERIES TO CUSTOMERS BY MARKET1

 

 

Deliveries (units)

 

Change (%)

 

Share of passenger car market (%)

 

 

2009

 

2008

 

 

 

2009

 

2008

1

Deliveries and market shares for 2008 have been updated to reflect subsequent statistical trends.

2

Adjusted.

3

Overall markets in the USA, Mexico and Canada include passenger cars and light trucks.

4

July 22, 2008 to December 31, 2008.

Europe/Remaining markets

 

3,492,316

 

3,777,876

 

–7.6

 

 

 

 

Western Europe

 

2,917,889

 

2,989,192

 

–2.4

 

20.9

 

20.4

of which: Germany

 

1,246,571

 

1,060,349

 

+17.6

 

34.2

 

33.6

United Kingdom

 

341,889

 

380,062

 

–10.0

 

15.9

 

16.3

Spain

 

224,692

 

278,321

 

–19.3

 

23.2

 

23.0

Italy

 

237,760

 

264,978

 

–10.3

 

10.1

 

11.2

France

 

260,799

 

270,341

 

–3.5

 

11.3

 

11.9

Central and Eastern Europe

 

385,301

 

560,349

 

–31.2

 

13.4

 

10.5

of which: Russia

 

95,208

 

132,918

 

–28.4

 

6.5

 

4.4

Czech Republic

 

77,952

 

79,626

 

–2.1

 

43.7

 

40.2

Poland

 

79,120

 

77,478

 

+2.1

 

22.5

 

21.5

Remaining markets

 

189,126

 

228,3352

 

–17.2

 

 

 

 

of which: South Africa

 

52,750

 

73,259

 

–28.0

 

19.3

 

20.8

Turkey

 

49,094

 

54,818

 

–10.4

 

10.4

 

11.0

North America3

 

467,769

 

503,139

 

–7.0

 

3.7

 

3.1

of which: USA

 

297,973

 

314,513

 

–5.3

 

2.9

 

2.4

Mexico

 

118,391

 

139,257

 

–15.0

 

15.6

 

13.5

Canada

 

51,405

 

49,369

 

+4.1

 

3.5

 

3.0

South America

 

825,876

 

803,4712

 

+2.8

 

21.7

 

19.4

of which: Brazil

 

697,279

 

637,480

 

+9.4

 

25.4

 

24.0

Argentina

 

103,470

 

127,186

 

–18.6

 

26.9

 

25.4

Asia-Pacific

 

1,550,261

 

1,172,357

 

+32.2

 

8.8

 

7.9

of which: China

 

1,400,514

 

1,024,184

 

+36.7

 

16.5

 

18.7

Japan

 

53,904

 

61,626

 

–12.5

 

1.4

 

1.5

India

 

19,002

 

18,756

 

+1.3

 

1.3

 

1.5

Worldwide

 

6,336,222

 

6,256,843

 

+1.3

 

11.3

 

10.3

Volkswagen Passenger Cars

 

3,954,454

 

3,667,843

 

+7.8

 

 

 

 

Audi

 

949,729

 

1,003,469

 

–5.4

 

 

 

 

Škoda

 

684,226

 

674,530

 

+1.4

 

 

 

 

SEAT

 

336,683

 

368,104

 

–8.5

 

 

 

 

Bentley

 

4,616

 

7,604

 

–39.3

 

 

 

 

Lamborghini

 

1,515

 

2,430

 

–37.7

 

 

 

 

Volkswagen Commercial Vehicles

 

361,506

 

502,265

 

–28.0

 

 

 

 

Scania

 

43,443

 

30,5274

 

+42.3

 

 

 

 

Bugatti

 

50

 

71

 

–29.6

 

 

 

 

Deliveries in Europe/Remaining markets

In fiscal year 2009, deliveries to Group customers in Western Europe fell below the previous year’s level. This region accounted for the largest proportion of our vehicles sold, accounting for 46.1% (previous year: 47.8%) of the Group’s total delivery volume. Sales of almost all Group brands fell year-on-year due to the difficult market environment. Only the Volkswagen Passenger Cars and Škoda brands were able to exceed 2008 sales figures due to positive effects from government subsidy programs. The Polo, Golf, Golf Plus, Passat saloon, Škoda Fabia, Škoda Octavia, SEAT Ibiza and SEAT Leon models posted sales increases. Demand for the new Scirocco, Audi Q5, Audi A5 Sportback and SEAT Exeo was also encouraging. Despite the difficult market environment in Western Europe, the Volkswagen Group improved its share of the overall passenger car market to 20.9% (previous year: 20.4%). In Central and Eastern Europe, deliveries to customers were down 31.2% year-on-year. Only Poland recorded positive sales figures. The Golf, Tiguan, Škoda Octavia and Škoda Superb models generated the strongest growth.

Volkswagen Group deliveries in South Africa were down 28.0% year-on-year due to the repercussions of the financial and economic crisis and continued restrictive credit policies, with demand for entry-level models in particular dropping sharply. The market share held by the Volkswagen Group declined to 19.3% (previous year: 20.8%).

Demand for Group models in the Remaining markets was 17.2% lower than in the previous year.

Deliveries in Germany

In the past fiscal year, the Volkswagen Group increased its sales in the German passenger car market by 17.6% year-on-year; this was mainly as a result of the government scrapping premium and our attractive product portfolio. The Polo, Golf, Passat CC, Audi A3, Škoda Roomster, Škoda Fabia, SEAT Ibiza and Caddy models posted the strongest growth rates. Demand for the new Scirocco, Audi Q5 and SEAT Exeo models was also positive. At the end of 2009, six Group models led the Kraftfahrtbundesamt (KBA –German Federal Motor Transport Authority) registration statistics in their respective segments: the Polo, Golf, Passat, Touran, Tiguan and Caddy. The Golf again took first place among the most frequently registered passenger cars in Germany, with the Polo in second place. The Group’s market share in Germany increased to 34.2% (previous year: 33.6%), thus further cementing our market leadership.

Deliveries in North America

In the extremely sluggish US passenger car market, the Volkswagen Group’s sales figures fell only slightly below the previous year’s figure during the reporting period (–5.3%). The decline was thus lower than that experienced by the market as a whole. The US government’s incentive program was only able to ensure stability for a short time. The new Tiguan, Jetta, Passat CC and Audi A5 Coupé models experienced buoyant demand. In the Canadian passenger car market, we delivered 4.1% more vehicles to customers than in the year before. Demand was strongest for the Tiguan, Passat CC, and Audi A5 Coupé models. In the overall declining Mexican passenger car market (–26.4%), demand for Group models dropped by 15.0%. However, the Voyage, SEAT Ibiza, SEAT Leon and Saveiro models were increasingly popular.

Deliveries in South America

In fiscal year 2009, the slump in the global economy led to a fall in demand in the South American passenger car markets as well, although this was moderate compared with the market as a whole. Bucking the negative market trend, the Volkswagen Group increased its deliveries to customers by 2.8% in the reporting period. In Brazil, which launched an incentive program of high tax breaks, sales figures were up 9.4% thanks to strong demand for the Fox, Gol and Voyage models. These figures also include the Saveiro and T2 light commercial vehicles. We sold 2.0% fewer of these models in the Brazilian passenger car market than in the previous year.

In Argentina's sharply declining passenger car market, demand for the Group's vehicles fell by 18.6% compared with the prior year period. With a market share of 26.9% (previous year: 25.4%), we maintained our leadership position in the Argentinian market.

Deliveries in the Asia-Pacific region

Despite the negative trend on the global market, the passenger car markets in the Asia-Pacific region recorded an overall increase in demand in fiscal year 2009 due to the positive development of the Chinese market, which profited from the tax breaks granted when buying small cars. The Volkswagen Group increased its deliveries in the Asia-Pacific region by 32.2% year-on-year. Demand in the Chinese passenger car market for the Polo, Jetta, Santana, Audi A4, Audi A6 and Škoda Octavia models, as well as the newly launched Škoda Fabia, was particularly strong, leading to a 36.7% increase in our sales figures there. The Volkswagen Group’s market share fell to 16.5%; nevertheless, we maintained our leadership position. Group deliveries to customers in Japan fell by 12.5%. The Golf, Tiguan, Audi A3 and Audi A4 models were particularly popular. Demand for Group vehicles was also positive in the other markets in the Asia-Pacific region, including Australia and India.

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