Strategic sales focus


The Volkswagen Group boasts a multi-brand structure comprising largely independent brands that achieve maximum synergies. In 2009, we continued to increase our global market share despite the difficult operating environment, thus paving the way for us to achieve our goal to be global market leader in 2018. With the help of strict cost management, we will continue to focus our sales activities on profitability; the reduction and associated optimization of inventories boosts the Group’s cash flow. The structures put in place support the successful integration of further brands into the organization.

Between 2010 and 2013, the EU’s Block Exemption Regulation may result in changes for our sales network. For this reason, we are gradually reducing non-value-adding activities in our sales structure so as to cut costs, increase the attractiveness of our wholesaler and dealer system, and ultimately boost our overall profitability. With our brands, we are preparing to exploit opportunities resulting from further liberalization of the European single market and to promptly identify and avert possible risks. The business fields will expand their activities not only purely in vehicles sales, but also in areas such as customer service and financial and insurance services.

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