Strategy 2018


The key element of our “Strategy 2018” is to position the Volkswagen Group as a global economic and environmental leader among automobile manufacturers. In 2018, the Volkswagen Group aims to be the most successful and fascinating automaker in the world. In order to achieve that, we have set ourselves four goals:

  • Volkswagen intends to become a world leader by using intelligent innovations and technologies, while at the same time delivering customer satisfaction and quality.
  • Over the long term, Volkswagen aims to increase unit sales to more than 10 million vehicles a year; it intends to capture an above-average share as the major growth markets develop.
  • By achieving a return on sales before tax of over 8.0%, Volkswagen will safeguard its solid financial position and ability to take action, even during difficult market periods.
  • Volkswagen is to become the top employer across all brands, companies and regions; it must do so in order to build a first-class team.

In order to remain on track with this, even during times of economic crisis, the Board of Management reinforced its efforts by launching the “18 plus” program. In doing so, we gave top priority to ecological relevance and the return on our vehicle projects. In this way, the Company can grow with the right products, even in economically difficult times, while at the same time controlling capital expenditure. Thanks to our environmentally oriented and steadily growing range of vehicles as well as the excellent position of the separate brands in the markets worldwide, we are able to leverage the Group’s strengths and to systematically increase our competitive advantage. We intend to set new environmental standards in vehicles, powertrains and lightweight construction. The increased use of our modular platform system and its enhancement will continuously improve production efficiency and flexibility, thus increasing the Group’s profitability. In addition, we have undertaken extensive marketing and customer relationship management measures to win new customers worldwide and to further increase customer satisfaction. Even amid the current economic conditions, we will continue unchanged the steps introduced with a view to improving productivity and quality. Standardizing processes and reducing throughput times are key elements in this regard. This, together with disciplined cost and investment management, creates the basis for reaching our long-term profitability targets and securing a high level of liquidity for the long term.

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