SENDING SIGNALS WITH A CLEAN, “GREEN” FLEET
Bernward Rzeppa, Head of Materials Management and Fleet Manager of Brunswick based energy group BS|Energy, was also won over by the eCO2 concept. The company has already converted most of its fleet to environmentally-friendly natural gas vehicles. Reduced emissions aside, the main benefit for Rzeppa is the savings in fuel costs: “We have done the math – the natural gas drivetrain is a worthwhile investment.” The 45 natural gas Caddy models in the BS|Energy fleet save an annual total of €17,000 in fuel costs compared with their diesel counterparts.
Left: TOGETHER FOR THE ENVIRONMENT – Celebrating the arrival of the cleaner, greener fleet vehicles: Bernward Rzeppa and Paul Anfang of energy provider BS|Energy with Frank Woesthoff of Volkswagen Leasing (left to right).
Right: PIT STOP FOR MIGRATING BIRDS – In the 1950s, the Theikenmeer moor had largely dried up. Today, the newly created lake is an important place for waterfowl to stop over.
And the positive effect is not lost when switching over to the eCO2 concept either, since Volkswagen Leasing bears the additional costs incurred through the CO2 programs. Customers also have the option of advertising with their CO2- friendly fleet and can request a NABU sticker for the windscreen of each eCO2 vehicle. For BS|Energy, too, this kind of environmental marketing sends the right signal: “We want to position ourselves as an ecologically-oriented company,” says Board member Paul Anfang, “and having a ‘green’ vehicle fleet sends a very clear signal.”
A sustainable alliance
VOLKSWAGEN AND NABU SUPPORT ENVIRONMENTAL PROTECTION IN GERMANY
In 2004, Volkswagen signed a cooperation agreement with the largest German environmental association with a view to promoting sustainable development in Germany. The two partners work together on various levels. Twice a year, Volkswagen managers and NABU representatives come together with politicians and experts to discuss issues such as biofuels, e-mobility and climate protection. The joint initiative “Willkommen Wolf” (Welcome, Wolf) aims to protect the dwindling number of wolves still living in the wild in Germany. Both partners are also active on a political level – for example in the “Naturallianz” (Nature Alliance) project organized by the Federal government which works to preserve biodiversity. Furthermore, on 20 special campaign days every year, Volkswagen dealers and local NABU groups organize free fuel efficiency training entitled “Change over – just save fuel.” This campaign is one of the best- known projects that Volkswagen and NABU have been organizing jointly for the past eight years or so.